BETA

Achieve the BEST performance with AI and mathematical optimization algorithm

Marketing
Optimization
Platform

Achieve the BEST performance
with AI and mathematical
optimization algorithm

CONTACT US

• 
• 
• 
• 
• 
• 

Opt-Process

The MOP, breakthrough mathematical
technology
enables marketers
to achieve the best performance

Prediction

Creating dozens to hundreds of
custom machine learning models
for each advertising, and upgrading models
automatically according to the current situation

High prediction accuracy of
ad performance

Based on at least 14 to 60 days of
ad performance data, MOP creates
an ML performance prediction model
and improves the accuracy of
ad performance prediction
with ensemble technology

Planning

Calculating enormous numbers of cases
by the mathematical
formula and the algorithm *at least 350 cases per keyword per day

Automatic derivation of
optimal budget/bid plannimg

Using advanced mathematical optimization
technology, MOP calculates enormous cases of
possibilities for every time and every
creative(keywords), so that automatically
derive optimal budget and bidding plans by
hour/minute for the best performance

Control

Detecting and real-time operating
to abnormal patterns such as competition,
peak season, under/over budget spending

Anomaly detection of
real-time performance

MOP monitors the current status of advertising,
detects the abnormal patterns such as
competitors, peak season, under/over budget,
and automatically responds to achieve the best
performance according to previously
established advertising plan

Data
warehouse

for synchronizing conversion data
such as media and GA in real time

Result

MOP maximized advertising
performance with
‘Advertising performance prediction’, ‘Optimal budget/bidding planning’, ‘Operation control’ cycles

Maximizing performance Increasing ad performance
with same cost

Maximizing cost efficiency Maintaining the same performance
with decreasing cost

Main Services

You can use MOP by easily
connecting to
major domestic
and foreign advertising media

Optimization
Algorithm

Budget Optimization

Recommending optimal spending across all of media automatically based on elaborately predicted data

Search Bid Optimization

Optimizing budget and bid CPC real-time 24/7 in order to reach the higher goals of the selected objectives

Shopping search Bid Optimization

Optimizing budget and bid CPC to reach the higher ROI

Insight

Attribution

Analyzing the conversion contribution by each campaign of each media

Budget sensitivity

Analyzing the performance according to budget increase & decrease based on prediction data

Competition

Analyzing the bidding competition status based on the campaign day by day

Dashboard

Dashboard

Observing the entire process of optimization process and showing ad results summary

Report

Aggregating all of advertising performance data

Anomaly detection

Automatically detecting landing page errors and UTM setting errors, and analyzing statistical trend changes

Case Study

Effective advertisement operation by introducing MOP

2022.06 ~

Objective To achieve cost-efficiency reflecting increased competitors of online education
advertising market during the Covid-19 period

OBJECTIVE

To achieve cost-efficiency reflecting
increased competitors of online education
advertising market during the Covid-19 period

Advertisement Result

Advertisement Optimization

2022.08 ~

Objective To increase brand awareness by leading customers to the official
website and exposing information about the product

OBJECTIVE

To increase brand awareness by
leading customers to the official website
and exposing information about the product

Advertisement Result

Advertisement Optimization

Meet the Team

Our Vision
To pursue digital
marketing for the
intelligence
through MOP

Jiwon Kim

Project Leader

I have designed and developed from the initial kick off to business execution with over 15 years of experience and expertise as a digital marketer. I hope every marketer enhance the business-value with this practical and advanced solution, MOP.

Bogak Hahm

Data Scientist

I applied mathematical optimization technology to digital marketing successfully, which was usually utilized in the manufacturing process and logistics. I have been developing the MOP algorithm to maximize ad performance.

Hyuneul Lee

Data Scientist

Deeply understanding the feature of advertising data, I have been predicting ad performance using machine learning models. Moreover, I try to provide practical insight for marketers.

Bomi Lee

Product Designer

Boseong Kim

System Engineer

Jooyeon Kim

Solution Consultant

Seyoung Kang

Solution Consultant